Decision guides

The decisions that come first

Before choosing what to build, most teams have to settle how to build it. These are the two questions that come up every time — answered without assuming the answer is us.

Should we build AI in-house or buy it?

Build in-house when the AI system is the product or a durable competitive advantage, and the team will still be there to operate it in three years. Buy when it automates a supporting process. The deciding factor is rarely build cost — it is whether the organisation can staff maintenance indefinitely.

Should we hire an AI engineer or work with an agency?

Hire in-house when AI work will be continuous and you already have someone senior to guide the hire. Use an agency when the work is a defined project, when speed matters, or when a first AI hire would have no one to learn from — a lone junior AI engineer with no mentor is the most common way these programmes stall.

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